![](https://cdn.myportfolio.com/a946251050e21dcd097c6ae1c0b8c629/3a1289ea-b5d6-445e-9a35-3ce991e37d43_rw_1200.jpg?h=b34b34ca86c72d33c359afb198fffec6)
rooster teeth
Process: These pieces reflect research, when trying to add clout to a young brand the first thought was how to overlap with something established, yet still held in high regard by a younger demographic, thus this throwback-like lockup style was established. Badges and collegiate type have a certain visual weight that appeals to the target audience.
![](https://cdn.myportfolio.com/a946251050e21dcd097c6ae1c0b8c629/2955bb6c-aaf4-422f-9684-3e0b9538dcd5_rw_1200.jpg?h=a45cbbff34fed2ad13419e465d8c0799)
![](https://cdn.myportfolio.com/a946251050e21dcd097c6ae1c0b8c629/c422cb50-6cf3-4032-866e-c1c824f34060_rw_1200.jpg?h=ba0736906b065a03822557e776348366)
![](https://cdn.myportfolio.com/a946251050e21dcd097c6ae1c0b8c629/61469018-ac40-463d-bdb3-51a66bba8bee_rw_1920.png?h=0de50fb0d0f7fa8587911128c5ea9a95)