Process: Geoff Ramsey is an internet personality with one foot in the door of punk-rock and one in the smart merchandising world. Each one of the marks created for his limited release shirts begins with a brainstorming session. Usually the sessions focus around a central them, such as the rock, surf, or the esoteric. From there a sheet of marks fitting the description are created, while many are shelved. The best become shirts, hats, bags, and other sought after lifestyle pieces.